Search Engine Optimisation - Website SEO

Is your website delivering real business?

When Google first appeared on our screens, it had one single mission - to deliver the most up-to-date and the most relevant results for a user's entered search.

16 years on, that mission is exactly the same, except that the results are often more localised and device specific and there's a commitment to ensure that those results truly deliver the content they promise. Over the years, countless ploys have been used in an attempt to dupe Google into delivering often irrelevant websites at the top of the results.

But no more. Google's continuous algorithm updates have effectively put the nail in the coffin of the tricks and the tricksters. Real, relevant content and user experience is now King .... or, at very least, the Crown Prince.

Content... Content... Content!

Remember the famous quote "If we build it, they will come " from the film Field of Dreams? It's a belief held by countless website owners and managers.

They won't come. Most of the time, they won't even know it exists. Without proper Search Engine Optimisation, a website is likely to eke out a lonely existence somewhere in the backstreets of the internet, unnoticed and unwanted until it eventually expires.

There's more nonsense talked about SEO than almost any other subject. So-called SEO experts spout apparently credible advice and information, usually years out of date, involving varying degrees of trickery, inside knowledge, guest blogging, backlinks and clever manipulation of 'metatags'. The inbox is full of Google Page One promises - most of them with a dubious command of the English language.

Search engine optimisation doesn't work for every business. But mostly it does. An SEO expert with up-to-date knowledge, insight, flair and instinct will know what needs to be done in order to make a website succeed where others fail. In some instances, results can be dramatic and quick. In others, it can take a few months. It's about content and how that content is presented. It's about the user experience. It's about mobile-friendliness too. It's about understanding the business and the customer's needs and delivering on customer expectations. Mostly, it's about hard work and constant attention.

We don't make silly promises of Number One positions on Google overnight. But we do work hard to get our clients progressively up the rankings to Page One and then keep them there. 

Our SEO service provides you with a full SEO Audit and Analysis covering every page of your website and social media. Click here for details and package options.